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Privacy Policy

Effective Date: April 18, 2026

How Planos Nutrition collects, uses, and protects your personal information.

1. Introduction

Planos Nutrition, Inc. ("Planos Nutrition," "we," "us," or "our") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at planosnutrition.com (the "Site"), engage with our services, or otherwise interact with us.

By using our Site or services, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree, please do not use our Site or services.


2. Information We Collect

2.1 Information You Provide Directly

We collect information you voluntarily provide when you:

  • Fill out our application form or contact form
  • Subscribe to our newsletter or email list
  • Schedule a consultation or strategy call
  • Purchase or enroll in our programs (Transformation, Membership, or portal access)
  • Communicate with us by phone, email, or social media
  • Participate in our coaching programs and submit tracking data

The information collected may include:

  • Name, email address, phone number
  • Mailing or billing address (when applicable)
  • Payment information (processed by Stripe; we do not store credit card numbers)
  • Health and wellness information (goals, current habits, medical history relevant to nutrition coaching)
  • Lab results you voluntarily share for nutritional interpretation
  • Body composition, progress photos, and tracking data (clients only)
  • Communications you send us

2.2 Information Collected Automatically

When you visit our Site, we may automatically collect:

  • IP address and approximate geographic location
  • Browser type, operating system, and device information
  • Pages visited, time spent, referring URLs
  • Date and time of visits

We use privacy-focused analytics tools (such as Cloudflare Web Analytics) to understand how visitors use our Site. We do not use traditional cookies for tracking unless explicitly disclosed.

2.3 Information from Third-Party Services

We may receive information from third-party services you connect to your account, including:

  • Cronometer — nutrition and food log data when you connect your account
  • Everfit — training and workout data when you connect your account
  • Social media platforms — if you contact us through direct messages

3. How We Use Your Information

We use the information we collect to:

  • Deliver our coaching programs and services
  • Respond to inquiries and schedule consultations
  • Process payments and manage subscriptions
  • Provide personalized nutrition guidance, training support, and lifestyle coaching
  • Send program-related updates, educational content, and newsletters (with your consent)
  • Improve our Site, services, and content
  • Comply with legal obligations
  • Protect against fraud, unauthorized access, or misuse of our services

We will not use your personal information for any purpose not disclosed in this Policy without your consent.


4. Health and Wellness Information

Because nutrition coaching involves sensitive personal health information, we take additional care with this data:

  • Lab results, medical history, and health goals shared with us are used solely to provide nutrition coaching within the scope of our practice as a Registered Dietitian.
  • We do not sell, share, or disclose health-related information to third parties for marketing purposes.
  • We are not a HIPAA-covered entity and our services do not constitute medical care. Please see our Medical Disclaimer for the scope of our services.
  • Health information is retained only as long as needed to deliver coaching services and comply with legal recordkeeping requirements.

5. How We Share Your Information

We do not sell, rent, or trade your personal information. We share information only in the following circumstances:

5.1 Service Providers

We use trusted third-party services to operate our business. These providers only access information as needed to perform their services:

  • GoHighLevel — customer relationship management, forms, and scheduling
  • Cloudflare — website hosting and performance
  • Stripe — payment processing
  • Cronometer and Everfit — nutrition and training tracking (for active clients)
  • Email service providers — for delivering program-related communications and newsletters

Each of these providers is bound by their own privacy policies and data protection standards.

5.2 Legal Requirements

We may disclose information when required to comply with applicable laws, respond to lawful requests from public authorities, or protect our rights, property, or safety — or that of our clients and users.

5.3 Business Transfers

If Planos Nutrition is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. You will be notified if your information becomes subject to a different privacy policy.


6. Your Rights and Choices

6.1 All Users

You have the right to:

  • Access the personal information we hold about you
  • Correct inaccurate information
  • Delete your information (subject to legal retention requirements)
  • Opt out of marketing emails (via the unsubscribe link in every email)
  • Withdraw consent for processing at any time

To exercise any of these rights, email us at info@planosnutrition.com.

6.2 California Residents (CCPA/CPRA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act, including:

  • The right to know what personal information we collect about you
  • The right to request deletion of your personal information
  • The right to opt out of the "sale" or "sharing" of personal information (we do not sell or share personal information as defined under CCPA)
  • The right to non-discrimination for exercising your rights

To exercise these rights, email info@planosnutrition.com with "California Privacy Request" in the subject line.

6.3 European Union and United Kingdom Residents (GDPR)

If you are located in the EU or UK, you have additional rights under the General Data Protection Regulation, including the rights to:

  • Access, rectify, or erase your personal data
  • Restrict or object to processing
  • Data portability
  • Lodge a complaint with your local supervisory authority

Our legal basis for processing your data is either your consent, the performance of a contract with you, or our legitimate interests in operating our business. We rarely accept clients from these regions but honor these rights when applicable.


7. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information. This includes:

  • Encrypted data transmission (HTTPS/SSL)
  • Secure third-party service providers
  • Access controls limiting who can view personal information
  • Payment processing through PCI-compliant processors (Stripe)

No method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee absolute security.


8. Data Retention

We retain personal information only as long as necessary to:

  • Provide the services you've requested
  • Comply with our legal obligations
  • Resolve disputes and enforce our agreements

When personal information is no longer needed, we take reasonable steps to delete or anonymize it.


9. Children's Privacy

Our Site and services are not directed at children under 18. We do not knowingly collect personal information from children. If we learn that we have collected information from a child under 18, we will delete that information promptly. If you believe we have collected information from a minor, please contact us at info@planosnutrition.com.


10. Third-Party Links

Our Site may contain links to third-party websites, tools, or services. We are not responsible for the privacy practices of those third parties. We encourage you to read the privacy policies of any website you visit.


11. International Data Transfers

Planos Nutrition is based in the United States. If you access our Site or services from outside the U.S., your information may be transferred to, stored, and processed in the United States. By using our Site, you consent to this transfer.


12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last Updated" date at the top of this page. For material changes, we will provide additional notice (such as a prominent notice on our Site or an email notification). Your continued use of our services after any changes constitutes acceptance of the updated Policy.


13. Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us:

Planos Nutrition, Inc.
Email: info@planosnutrition.com
Website: planosnutrition.com

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Andres Ayesta, MS, RD, LD
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