Coaching

Two paths. One methodology.

The Blueprint Method is the system that runs through everything we do — from the concierge-level transformation to ongoing monthly coaching. The only question is which door is right for you.

Find Your Fit → See the Programs
The Blueprint Method

Nutrition, habits, and mindset — built as one system.

Every Planos program runs on the same three-pillar methodology. Not because it sounds good on a brochure, but because isolating any one pillar is why most programs fail. You can’t out-exercise broken eating habits. You can’t eat your way out of a misaligned lifestyle. And none of it sticks without the identity shift underneath. The Blueprint Method integrates all three from day one.

01 — Fuel

Nutrition

Personalized strategy built around your life, not a generic meal plan. We build your fuel system based on your schedule, preferences, metabolic markers, and what you’ll actually sustain.

02 — Habits

Lifestyle

Sleep, stress, energy, and the daily behaviors that determine your long-term trajectory. These are the unglamorous variables that make or break every nutrition plan ever written.

03 — Mindset

Identity

The inner work that makes the outer results actually stick. We address the beliefs, patterns, and self-talk that have sabotaged your progress every time you’ve gotten close before.

Not Sure Which Program Is Right?

Take the 90-second fit assessment.

A short questionnaire that asks about your goals, your current momentum, and the level of support you actually want. We’ll route you to the program that fits — Transformation, Membership, or neither, if now isn’t the right time.

Start the Quiz →
The Programs

Built for driven adults who are tired of starting over.

Both programs deliver the Blueprint Method. The difference is how deep you want to go, how much support you need, and what you’re trying to build.

Andres Ayesta coaching a client on nutrition strategy
Flagship Program

The Blueprint Transformation

A concierge-level rebuild. By application only.

This is the full build. The Transformation is a structured, high-touch coaching experience designed for people who are ready to change the trajectory — not just the number on the scale. You get a complete personalized blueprint covering nutrition, training, supplementation, lab work, habit design, and ongoing 1:1 coaching from Andres for the duration of your program.

It’s not cheap. It’s not fast. And it’s not for everyone. But for the right person, it’s the last program you’ll ever need.

Who It’s For

  • You’ve tried other programs and gotten short-term results that didn’t stick
  • You want a comprehensive system — not just a meal plan or a workout
  • You’re willing to invest in yourself at a level that matches your ambition
  • You want direct access to a registered dietitian with 13+ years of experience, not a template and a chatbot

Not a Fit If

  • You’re looking for a quick fix or a 30-day challenge
  • You want someone to just hand you a meal plan and disappear
  • You’re not willing to track, communicate, or do the inner work
  • You need clinical treatment for an eating disorder (we’ll refer you to the right provider)

What’s Included

01

Personalized Blueprint

A comprehensive nutrition, lifestyle, and habit strategy custom-built around your body, your schedule, your preferences, and your goals. Not a template. Not a PDF. A living document that evolves as you do.

02

Comprehensive Lab Panel

A full blood panel that gives us real data on your metabolic health, hormones, nutrient status, and inflammation markers. We use this to inform your nutrition strategy with clinical precision — not guesswork.

03

Personalized Training

A training program designed to complement your nutrition blueprint. Built around your experience level, equipment access, schedule, and goals — whether that’s fat loss, muscle gain, performance, or all three.

04

Supplement Guidance

Evidence-based recommendations based on your lab work and goals. No proprietary blends, no affiliate-driven lists — just the compounds that actually move the needle for your specific situation.

05

Food and Habit Tracking

Structured tracking protocols that give us visibility into your daily nutrition, habits, and biofeedback. We review your data regularly and adjust your plan in real time — not on a fixed schedule.

06

Ongoing Communication

Direct messaging access to Andres throughout your program. Ask questions, flag challenges, celebrate wins, and get real-time guidance — not canned responses from a support team.

07

Full Portal Access

Access to the Planos client portal including courses, resources, masterclasses, and community. Everything you need to deepen your understanding and stay connected beyond the 1:1 coaching.

Choose Your Runway

16 Weeks $3,500

The focused sprint. Best for people who have a specific goal, a defined timeline, and the discipline to move fast. You get the full Blueprint Method compressed into four months of high-touch coaching.

52 Weeks $12,000

The full runway. Best for people who want to rebuild from the ground up and lock in permanent change. A year of ongoing coaching, recalibrations, lab follow-ups, and deep habit work.

Starts at $3,500 · By Application
Apply for Transformation → See If It’s a Fit
Ongoing Coaching

The Blueprint Membership

Ongoing coaching for steady progress.

The Membership is for people who already have a foundation — or who want to build one at a sustainable pace. You get monthly coaching, check-ins, portal access, and community support without the intensity (or investment) of the full Transformation. Think of it as having a registered dietitian in your corner, month after month, keeping you accountable and moving forward.

No contracts. No pressure. Just consistent coaching that meets you where you are.

Who It’s For

  • You have a baseline understanding of nutrition and want expert guidance to refine and sustain it
  • You want ongoing accountability without committing to a high-touch transformation program
  • You’re a former Transformation client who wants to stay connected and keep progressing

What’s Included

01

Monthly Coaching Check-In

A structured monthly review of your progress, challenges, and next steps. We assess your nutrition, habits, and goals and adjust your plan accordingly.

02

Ongoing Nutrition Guidance

Personalized macro and nutrition adjustments based on your check-in data, biofeedback, and evolving goals.

03

Direct Messaging Access

Message Andres between check-ins for quick questions, accountability nudges, and real-time problem-solving.

04

Full Portal Access

Courses, resources, masterclasses, and tools inside the Planos client portal — updated regularly with new content.

05

Community Access

Connect with other Planos clients inside the private community. Shared accountability, wins, and the kind of environment that makes consistency easier.

06

Habit and Lifestyle Coaching

Ongoing guidance on sleep, stress, energy management, and the behavioral patterns that keep your nutrition dialed in long-term.

Investment

Monthly $399/mo

Month-to-month. Cancel anytime. No contracts, no cancellation fees. Quarterly and annual packages available for those who want to commit and save.

$399/month · Month-to-Month · Cancel Anytime
Enroll in Membership → Questions? Book a Call
Quick Reference

Which one is for you?

The Blueprint Transformation

FROM $3,500
Structure 16 or 52 weeks, fixed program
Access By application only
Investment $3,500 (16 wk) / $12,000 (52 wk)
1:1 Coaching Full 1:1 with Andres, ongoing
Check-Ins Bi-weekly structured check-ins
Lab Panel Included
Personalized Training Included
Supplement Guidance Included (lab-informed)
Portal + Course Access Full access
Community Included
Direct Access Direct messaging with Andres
Best For Complete rebuild, maximum support

The Blueprint Membership

$399/MO
Structure Month-to-month, ongoing
Access Open enrollment
Investment $399/month, cancel anytime
1:1 Coaching Monthly coaching check-in
Check-Ins Monthly structured check-in
Lab Panel Not included (can add on)
Personalized Training Not included
Supplement Guidance General guidance
Portal + Course Access Full access
Community Included
Direct Access Direct messaging with Andres
Best For Steady progress, ongoing accountability
What Actually Happens

What transformation actually looks like.

The pattern repeats. A driven professional in his late 40s or early 50s shows up, usually 30 pounds over where he wants to be. He's tried keto, fasting, aggressive programs, supplements that landed him in the wrong kind of trouble. His weekday eating is "pretty good." His weekends are not. He tracks inconsistently. He trains without a plan. He knows more about nutrition than most people — and still can't make it stick.

What he's actually missing isn't information. It's a system.

Inside Transformation, the first thing we do is install awareness. Clear tracking, honest data, a baseline we can work from. The second thing is structure — targets that are actually dialed in to his body, a training plan that progresses, and the daily habit anchors that hold it all together. The third thing is identity — the shift from "I'm doing a diet" to "this is who I am now."

A year later, he's thirty pounds lighter. He's in the best shape of his life at 50. His weekends aren't a threat anymore. He trusts himself around food. And the system he built with us is still running — without us.

That's the outcome. That's what we build toward.

Real Results

Not a highlight reel. Real clients. Real years of work.

A sample of the people we've worked with over the past decade. Different starting points, different careers, different lives. One thing in common — they stopped starting over.

Tom before Planos Nutrition Tom after Planos Nutrition
200Start (lb)
185End (lb)
16-24 wkTimeline
Tom
VP of Sales · Age 49

Tom came to us as a VP of Sales with a travel schedule that would break most programs. Married, two kids, road-warrior life. He'd tried keto and loved the results — for a while. The moment travel or social eating entered the picture, the whole thing collapsed.

What changed wasn't his willpower. It was the system. We rebuilt his carb intake, restructured how he ate on travel days, and changed what he packed and where he defaulted when the schedule got hostile. Fifteen pounds down and still running the playbook years later.

"The difference was never about eating less. It was about having a system that didn't break every time my calendar did."
Rob before Planos Nutrition Rob after Planos Nutrition
180Start (lb)
154End (lb)
<5 moTimeline
Rob
Sound Engineer (Touring) · Age 38

Rob tours the country building out stages and running sound for major concerts. The schedule is the schedule — late nights, early flights, venue food, hotel rooms, and zero control over what's around him. Traditional nutrition programs don't survive this life.

We didn't ask him to change his job. We built a system that fit the life he already had. Twenty-six pounds down in under five months, and more importantly, a blueprint that keeps running show after show.

"I finally have a rhythm that works on the road. It's the first thing that's ever survived a tour."
Rip before Planos Nutrition Rip after Planos Nutrition
217Start (lb)
180End (lb)
Maintained 1yrTimeline
Rip
Contractor & Business Owner

Rip did what a lot of business owners do when they're tired of being tired — he paid for a commercial diet program. Optavia. It worked fast, which is exactly why it didn't last. The weight started coming back and he was back at square one, this time with less patience for shortcuts.

He came to us looking for sustainability, not another protocol. We rebuilt the eating strategy around his actual life, not a meal-replacement shelf. Thirty-seven pounds down — and nearly a year later, he's held it within a ten-pound range without going back to the program. That's the real test.

"I didn't want another diet. I wanted something I'd still be doing a year from now. That's what I got."
Sophie before Planos Nutrition Sophie after Planos Nutrition
172Start (lb)
152End (lb)
6 moTimeline
Sophie
Marketing Executive · Age 38

Sophie was a marketing exec in New York City who had been told, repeatedly, that the only path to results was restriction. Every plan she'd ever followed required removing something — carbs, calories, enjoyment, her social life. Every one of them eventually cracked under the weight of a real Manhattan schedule.

What changed her wasn't just twenty pounds. It was her identity. Mid-program she became noticeably athletic — not because we pushed her there, but because her relationship with training, food, and her own body shifted. She's since moved to California and still runs the same system we built together.

"For the first time, I wasn't white-knuckling a diet. I was just living — and my body followed."
When The Scale Doesn't Tell The Story

The transformation that didn't show up on the scale.

Scott before Planos Nutrition Scott after Planos Nutrition
Scott
Retired Founder (Sold his furniture company) · Age 53

Scott didn't lose a pound during the program. He completely rebuilt his body composition.

Scott sold his company. Semi-retired, traveling for work and leisure, with a schedule he could finally control — and a body that didn't feel like his own. Four months in, the scale hadn't moved. What had moved was everything else.

His doctor, who runs into him at the gym, told him his kids couldn't keep up with him. That's the line that stuck with us. That's the real outcome — not the number. The life you can actually live inside the body you've built.

"My doctor said my kids couldn't keep up with me. That's the scorecard I care about now."
★★★★★ · 5-star review · Posted to Trustpilot
In Their Own Words

Unedited. Unscripted. From the archive.

These videos are a few years old. The production isn't polished and some predate our current brand. What they are is honest — real clients describing the work in their own voice, without a script.

Vanessa
Client Testimonial
Jessica
Client Story
Jonny
Stay-at-Home Dad
Jonathan
Restaurant Business Owner
Michael
Client Testimonial
Katie
Client Testimonial
TJ
Client Testimonial
More Voices

Patterns, not exceptions.

"I have been with Andres and his team for over 5 years. He went beyond expectations. Not only was he coaching me but he was teaching me to the point where I learned how to adjust my macros based on my training style myself."

— Eric B.
★★★★★

"I started in November 2023 and hit my target weight by spring 2024. That was a side effect of changing my mindset, self talk, relationship with food and so many other obstacles that I didn't think had anything to do with nutrition."

— Megan W.
★★★★★

"His program gave me the blueprint on what I need to do with my diet, while busy juggling work, my son, relationships, and basically adulting as a single father."

— Don C.
★★★★★

"Everything revolved around my WHY. The accountability was the most significant help. That ultimately helped me lose close to 30 lbs."

— Nate J.
★★★★★

"It completely changed my life, my body, my relationship with my partner, my relationship with food and with exercise. I highly recommend working with Planos if you're looking for sustainable results and a true transformation."

— Julio F.
★★★★★

"The folks over at Planos are not there to restrict your eating or persuade you to go keto. They work with their clients to tackle not just the physical aspects of wellness but also work with you to establish a healthy mindset."

— Matt S.
★★★★★

"I have lost a total of 18 lbs — but more important than the weight — I have gained so much knowledge about nutrition, self respect, self confidence, and peace. I no longer have to punish my body or carry guilt over food."

— Nicki P.
★★★★★

"At the beginning of the 6-month program I was weighing in at 236 pounds. Now weighing in at 204 pounds, fully confident in my body, and with a rejuvenated outlook on the future. Absolutely zero regrets deciding to join the Planos family."

— Jonny G.
★★★★★

"I stopped taking sleeping pills, I have more energy, my clothes are looking better and the best thing is that I'm not afraid to eat without guilt."

— Karen Z.
★★★★★

700+ clients coached since 2012 · 13+ years in practice

Including one CEO who's been with us since 2019 — nearly 100 pounds lost, and still going.

Your story belongs here.

Every one of these started with a single call.

Apply for Transformation → Find My Fit
What Separates Us

The opposite of the noise online.

01

Awareness precedes change.

You cannot change what you cannot see. Every program starts with getting the data honest.

02

Consistency beats perfection.

The boring, repeatable work is what actually moves the needle. Nothing trendy is going to save you.

03

Flexibility beats restriction.

Rigid plans fail the moment life happens. Our systems are built to survive real life, not a lab.

04

Data over feelings.

Progress is measured in trends, not daily scale readings or single decisions.

05

The goal isn't the outcome.

It's the person you become while reaching for it. Weight loss is a side effect of a completed lifestyle shift.

06

You don't need a new diet.

You need a system that lets you eat in a way that actually fits your life — and still supports your goals.

Common Questions

Before you apply.

Most coaching programs give you a meal plan and check in once a week. Planos is built on The Blueprint Method — a three-pillar system that integrates nutrition, habits, and mindset from day one. You’re not just getting macros. You’re getting a complete, personalized strategy built by a registered dietitian with 13+ years of experience and 700+ clients. The depth of customization, the lab-informed approach, and the ongoing communication are things most programs simply don’t offer.

No. All coaching is delivered virtually. Our clients are spread across the country and internationally. Everything — check-ins, messaging, portal access, lab coordination — happens online. You get the same level of service regardless of where you are.

The Transformation is for people who want a complete, structured rebuild with maximum support — lab work, personalized training, and direct 1:1 coaching. The Membership is for people who have a foundation and want ongoing guidance, accountability, and community at a lower intensity. If you’re still unsure, take the fit assessment or book a call and we’ll help you decide.

For the Transformation, you submit a short application that covers your goals, history, current habits, and what you’re looking for in a coaching program. We review every application personally. If we think it’s a good fit, we’ll schedule a call to talk through the details. If we don’t think it’s the right time or the right program, we’ll tell you that too.

Absolutely. Many clients start with the Membership to build momentum and then apply for the Transformation when they’re ready for the full experience. We’ll always be honest about which program serves you best at any given point.

That’s actually who we work best with. Most of our clients have a long history of programs that worked for a while and then didn’t. The reason those programs failed usually isn’t willpower — it’s that they only addressed one pillar (usually nutrition) and ignored the habits and mindset that determine whether results last. The Blueprint Method is designed specifically for people who are tired of starting over.

No catch. You can cancel at any time with no fees and no hoops. We offer quarterly and annual packages at a discount for those who want to commit, but the standard month-to-month option is exactly what it sounds like. We’d rather earn your loyalty every month than lock you into a contract.

We don’t bill insurance directly. However, many clients successfully submit superbills to their insurance provider or HSA/FSA for partial reimbursement. We can provide the documentation you need to submit on your end.

Get Started

The right program is the one you’ll actually finish.

Start with the 90-second fit assessment — or go straight to an application if you know the Transformation is the door.

Find My Fit → Apply for Transformation