Andres Ayesta, MS, RD, founder of Planos Nutrition
For Brands & Partners

The licensed voice your audience trusts before they buy.

I'm Andres Ayesta, a Registered Dietitian and the founder of Planos Nutrition. For over a decade I've turned nutrition science into content that health and performance brands use to reach skeptical, high-intent audiences. The voice of a specialist, with the reach of a creator.

Registered Dietitian (RD, LD) MS Exercise Science & Sports Nutrition Board-Certified, Sports Dietetics 12+ Years
As featured by
The Difference

Credibility is the conversion.

01

Licensed, not just liked.

I'm a Registered Dietitian. My endorsement clears a regulatory bar most creators cannot, which matters most in categories like supplements, functional food, and clinical claims.

02

Evidence over hype.

My audience follows me because I debunk trends and explain the science. When I recommend something, it reads as a verdict.

03

The final voice before purchase.

People check with me before they buy. That's the position your product wants to be standing next to.

04

Compliance-aware by default.

I understand claims, FTC disclosure, and the scope a dietitian works within. That means less legal risk on your side.

The Audience

Engaged, high-intent, and hard to fool.

Instagram 25.7K followers
2K–5K avg reel views
TikTok 148K followers
1.7M total likes
YouTube 6.5K subscribers
18K monthly views
Newsletter 8,000+ subscribers
25% open rate
Who They Are

A clear picture of who's listening.

Audience Split

70% female · 30% male

Top Locations

United States · Canada · United Kingdom

Top Interests

Longevity, weight loss, muscle gain, nutrition myths

Content That Lands

The formats that earn attention.

01

Self-experimentation.

Whole Foods vs. Carnivore, and similar long-form lived-in tests.

02

Supplement deep dives.

NAD+, creatine, magnesium. Mechanism, dosing, and what the literature actually says.

03

Myth-busting.

Calorie calculators, biohacking claims, the trends that won't survive a closer look.

04

Product demos and science breakdowns.

Walking through how a product works, why it works, and where it fits.

Proof

Real campaigns, real numbers.

Case 01

Hass Avocado Board

Instagram reel: "4 meals with avocado"

4,341 views
3,376 accounts reached
191 interactions
Brand testimonial pending
Case 02

IvyRX

Educational video on NAD+

25.6K+ views
18.9K viewers
26.2s avg watch time
Brand testimonial pending
Case 03

Reserved for an outcome-driven case study with sales or redemption data, available on request.

Trusted By

A short list of who I've worked with.

The Work

Built around your campaign, not a package.

Brands don't pick a tier off a shelf. You bring the goal and the product, I build the deliverables to fit, then we layer in how you want to use the content. Rights, exclusivity, and turnaround stack on top of the base.

Social content Reels, TikTok, YouTube From $1,250
Sponsored long-form Article + email + social From $2,400
UGC for your channels Branded creative for your media From $500
Usage rights & whitelisting Paid media usage on your accounts Added per scope
Specialist work RD claims review, advisory, speaking From $750

Partnerships start at $2,500, with a two-deliverable minimum.

Working Together

Straightforward, and built to protect your brand.

01 · Brief

You share the goal and the product.

Audience, timing, budget, and what success looks like.

02 · Scope

I build a custom proposal to match.

Deliverables, formats, rights, and turnaround on one page.

03 · Create

Scripted, filmed, and disclosed correctly.

Approval loop included. Compliance handled in-line.

04 · Deliver

Content plus performance reporting.

Native files, usage assets, and a metrics readout.

Everything stays FTC-compliant and within a dietitian's scope of practice, which keeps regulated claims clean and your risk low.

Let's Work Together

Tell me what you're launching.

Send the brief or just say hello. I reply to every serious inquiry.